08/03 Memorability - How Important is a Memorable Business Phone Number?
James whom was leading a group stood up and told a story about how hearing a particular song for the first time made him feel and how the memories of these feelings would stay with him forever.
He played the song and for a whole minute & everyone else in the room listened to the song with him. Then James began to sing. He sung for a while before he asked everyone to join him, so the audience began to sing.
The moment in that workshop, the one everyone in the room will remember will be the one moment where the whole room sang a song together with the speaker. In a business setting getting your audience to ‘sing’ might be more difficult.
Nevertheless the four elements made James speech memorable for his audience – his clear message, he was passionate about the subject, he made it relevant to his audience by encouraging involvement in a two way conversation/interaction.
So to be memorable you need to end well. So what does a good conclusion actually do? It makes them remember you. There are of course many ways to end – but one of the most powerful is the “Call To Action”. You want the listener to:
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take your information and use it,
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take your message and spread it,
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listen to your words and allow them to change their lives.
The call to action is a challenge to your audience to do something. With 08UK’s numbers the call to action is to call the freephone sales enquiry number or send us an email.
If you have done all the hard work but then your call to action is not easy to remember (so not easy to achieve) then some of your persuasive powers have gone to waste.
By picking 0800 95 333 95 a gold number for instance means the call to action is so easy to complete and so more will.
Simple Really – Memorable Phone Numbers help to increase ROI.
If you would like to talk to one of our team to get any point clarifying please do not hesitate to contact us. Call us now on 0800 692 7000 or email new@08uk.co.uk so we can call you back.
