WWF - The World's Leading Independent Conservation organisation
WWF's mission is to stop the degradation of our planet's natural environment, and build a future in which humans live in harmony with nature. In order to achieve this mission, WWF focuses its efforts on two broad areas:
The first, is to ensure that the earth's web of life - biodiversity - stays healthy and vibrant for generations to come. We are strategically focusing on conserving critical places and critical species that are particularly important for the conservation of our earth's rich biodiversity.
The second, is to reduce the negative impacts of human activity - our ecological footprint. We are working to ensure that the natural resources required for life -land, water, air - are managed sustainably and equitably.