In July 2015 Ofcom introduced a progression of changes to the way calls to numerous 08 numbers were charged. This included clearer call costs to 084 and 087 numbers however by a wide margin the greatest change for the inbound telecoms industry was the way that 0800 numbers became free to call from all phones.
Beforehand calls to 0800 numbers were just free from UK landlines, with calls from mobiles differing massively depending on the caller’s network provider.
Consumers could be charged up to 41p per minute for calls from a mobile, which altogether was costing the general population a huge number of pounds each year. This led to public disarray, which incited Ofcom to spring into action. The outcome was that 0800 numbers became completely free to call from any telephone.
"From 1 July all Freephone numbers which begin 0800 or 0808 will become free for consumers to call from all phones, whether mobile or landline." Ofcom, 29th June 2015.
From June 2015, which curiously is before the progressions came into power, we saw a major jump in calls to 0800 numbers from mobiles. Until first July 2015 these will have been chargeable calls however it reflects open mindfulness from messages being pushed out by both Ofcom themselves, and the business all in all at the time.
"As of the end of June 2016 39.84% of 0800 calls began from a mobile, up from 22.28% the previous year."
From June 2015, which curiously is before the changes came into effect, we saw a major jump in calls to 0800 numbers from mobiles. Until first July 2015 these will have been chargeable calls however it reflects open mindfulness from messages being pushed out by both Ofcom themselves, and the business all in all at the time.
Over the last 12 months the share of calls to 0800 numbers called via a mobile (compared to landline) has doubled.
We predict that within 6 months the share of calls from mobiles will be higher than those from landlines. Obviously this is consistent with the telecoms industry overall as more people stop using their landline telephones.
If you would like to talk to one of our team to get any point clarifying please do not hesitate to contact us. Call us now on 0800 692 7000 or email firstname.lastname@example.org so we can call you back.